Bond University’s ‘Chase Your Ambition’ cinema advertisement has been named in the Top Ten Best Cinema Campaigns in Australia for 2007 by respected marketing magazine B&T.
Its top ten position placed Bond’s ad in good company, alongside the campaigns of big spending multi-nationals such as Nestle, eBay and Lion Nathan.
Bond’s edgy new advertisement, produced for television and cinema and launched in September 2007, was produced by Make under the creative direction of Rem Bruijn, Kelly Denning and Trent Penfold.
In its Annual Awards Edition, B&T commented; "This ad’s edgy soundtrack is bound to keep potential university students glued to their seats, in what was intended to give Bond an image its students could be proud of".
The popular campaign was also a finalist in the 2007 BAD (Brisbane Advertising and Design) Awards.
See for yourself why Bond's advertisement was voted one of the best cinema campaigns of 2007.
