Structure & Subjects

The Bachelor of Business (3 Year Program) comprises 24 subjects, as follows:

University Core Subjects (4)

Bond University graduates are distinguished in the workplace by their superior leadership, communication and entrepreneurial abilities. These abilities are fostered through our unique Core Skills Program, whereby all Bachelor-level degrees must include one subject from each of the following four disciplines:

Communication Skills

• Communication Skills (CORE11-100)
  or Public Speaking: Presentation Skills for Leaders (CORE11-101)

Knowledge and Critical Thinking

• Knowledge and Society (CORE11-114)
  or Business Applications of Information Technology (CORE11-111)
  or Reasoning Skills (CORE11-112)
  or Scientific Thinking and Research Skills (CORE11-113)

Responsibility

• Cultural and Ethical Values (CORE11-120)
  or Contemporary Issues in Law and Society (CORE11-121)

Leadership, Initiative and Teamwork

• Strategic Management (CORE11-130)
  or Entrepreneurship (CORE11-131)

 

Foundation Subjects (7)

• Business Law (LAWS10-100)
• Business Statistics (STAT11-111)
• Information Systems in Business (INFT11-120)
• Introduction to Accounting (ACCT11-100)
• Marketing (MKTG11-100)
• Organisational Behaviour (MGMT11-101)
• Principles of Economics (ECON11-100)

 

Advanced Discipline Subjects (4)

Students must complete:

• Business Plan Development (ENFB13-304)

Plus three(3) of the following six subjects:

• Cost Management Systems (ACCT12-200)
• Human Resource Management (MGMT13-305)
• Introduction to Finance (FINC11-100)
  Introduction to International Business (IBUS12-250)
• Market Research and Analysis (MKTG13-303)
• Operations and Supply Chain Management (INFT13-308)

 

Major (5)

Students must complete five (5) subjects from one of the following majors:

Management

• Concepts of Strategy (MGMT13-307) mandatory

 Plus four subjects from:

• Negotiation (MGMT13-321)
• Cross Cultural Management (IBUS13-354)
• Change Management (MGMT13-311)
• Leadership (MGMT13-320)
• Managing Projects (SSUD12-103)
• Business Ethics and Corporate Social Responsibility (MGMT11-201)

Students taking the Management major MUST complete Human Resource Management (MGMT13-305) from the Advanced Discipline Subjects area.

Marketing

• Consumer and Buyer Behaviour (MKTG12-301) mandatory
• Strategic Marketing (MKTG13-320) mandatory

Plus three subjects from:

• Digital and Direct Marketing (MKTG13-319)
• Promotional Design and Planning (MKTG13-302)
• Brand and Category Management (MKTG13-305)
• Services Marketing (MKTG13-306)
• Sales Management (MKTG13-310)
• Internet Marketing (MKTG13-312)
• International Marketing (IBUS13-353)
• Special Topic in Marketing (MKTG13-600)

Students taking the Marketing major MUST complete Market Research and Analysis (MKTG13-303) from the Advanced Discipline Subjects area.

Marketing Communication

• Human Communication (COMN11-101) mandatory
• Advertising Principles and Practice (ADVT11-100)
  or Public Relations Principles and Practice (PUBR11-100) mandatory

Plus three subjects from:

• Promotional Design and Planning (MKTG13-302)
• Public Relations Campaigns and Strategies (PUBR13-312)
• Public Relations Writing (PUBR12-250)
• Media Relations (PUBR12-235)
• Direct Response Advertising (ADVT12-200)
• Media Planning and Buying (ADVT12-241)
• Advertising, Brand Image and Cultural Space (ADVT13-101)

Students taking the Marketing major MUST complete Market Research and Analysis (MKTG13-303) from the Advanced Discipline Subjects area.

International Business

• Cross Cultural Management (IBUS13-354) mandatory

Plus four subjects from:

• International Marketing (IBUS13-353)
• International Trade (IBUS13-351)
• International Finance (FINC13-307)
• Doing Business in Australia (IBUS13-361)
• Global Business Strategy (IBUS13-356)
• Introduction to International Relations (INTR11-100)
• Introduction to Cross-Border Business Law (LAWS10-105)
• China Study Tour (IBUS13-614)
  

Students taking the International Business major MUST complete Introduction to International Business (IBUS12-250) from the Advanced Discipline Subjects area.

Entrepreneurship & Family Business

• Entrepreneurial Growth (ENFB13-300)
• Managing Innovation (ENFB13-302)
• Venture Capital and Private Equity (ENFB13-305)
• Understanding Family Enterprise (ENFB13-301)
• Negotiation (MGMT13-321)

Business Information Systems

• Strategic IS Management (INFT13-322) mandatory
• Business Processes/IT in Operations (INFT13-363) mandatory

Plus three subjects from:

• Database Management (INFT11-125)
• E-Business (INFT12-221)
• Business Intelligence and Data Warehousing (INFT12-223)
• Information Technology and the Law (LAWS13-421)

Students taking the Business Information Systems major MUST complete Operations and Supply Chain Management (INFT13-308) from the Advanced Discipline Subjects area.

Electives (4)

Students must choose four (4) elective subjects of which at least two (2) must come from the Business list of undergraduate subjects. You are also encouraged to complete a minor to diversify your skills and enhance your employability.

Study Load

International Students

To fulfil your student visa requirements, you will need to enrol in 40 credit points per semester.

Teaching Methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.