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Designing Services to serve: Bringing the science of design and marketing science together in service science

Presented By
Professor D. Sudharshan
James and Diane Stuckert BS/MBA Endowed Chair and Professor
Gatton College of Business and Economics
University of Kentucky

Abstract
The talk will provide a discussion of some of the major trends that will drive service innovations in the next decade. It will then present an overview of the literature on some key design approaches. The service science literature that is just beginning to take shape calls for a technology dominated framework. In keeping with this call and the existing key approaches to design, we will present a new framework that offers an integrated view of research and development for services and end by identifying some key open research questions.

When

28 September 2011
12pm - 1pm

Where

University Centre, building 6, level 2, room 12 (BLD06_2_12)
Bond University

Contact Information

Doreen Taylor
Research Program Advisor
Faculty of Business
Telephone: +61 7 55950213