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Herbert Appleroth

President / CEO - Ferrari, Asia Pacific

Year Milestone
1993 Enrolled in Bond’s Bachelor of Commerce, attracted by real-work practical teaching, exceptional facilities and ability to complete undergraduate degree in just two years.
1994 Encouraged and coached by teacher to enter the Australian Management Championship.
1995 Gained practical experience via a Management Traineeship sponsored by the Federal Chamber of Automotive Industries designed to identify future leaders.
Placed as Marketing Assistant at Volkswagen / Audi Australia and promoted to National Dealer Manager within six months.
1996-1999 Headhunted to launch Jeep then Chrysler brand in Australia.
Relaunched Audi in Australia as General Manager.
1999 Headhunted to relaunch Maserati as GM and head of Ferrari for Australia and New Zealand.
2005-2008 Relocated to Modena, Italy as Global Marketing Director for Maserati, responsible for developing global brand strategy and creating global marketing teams.
2008-2010 Served on the Board of the Oncology Children’s Foundation. Part of the management team that tripled funds for children’s cancer research, worked with the Gates Foundation and created Australia’s first collaborative entity involving six children’s cancer research units – a world first.
2010 Appointed CEO / Representative Director of Ferrari Japan, achieving record profitability in the first year and highest market share in 2011.
2012 Appointed President/ CEO of Ferrari Asia Pacific.

 

Herbert Appleroth Alumni Image

"I had the best experience of my life at Bond. I was initially attracted by the outstanding facilities and the fact that I could fast track my degree. Then I found that the teachers were simply brilliant, offering the benefit of their real-world experience and not just a text book education. I also enjoyed the interaction with students from all over the world who were so highly motivated."