What is entrepreneurship?

Entrepreneurship is the process of building something from nothing. It is the process of seizing or creating an opportunity without regard to the resources you control.

Why study entrepreneurship at Bond?

While entrepreneurship concepts at Bond are framed in rigorous theory and frameworks, there is a deliberate integration of theory and practice. Students are exposed to effectual reasoning, which is a way of understanding how entrepreneurs think and behave. They are then able to see how these effectual principles play out in four contexts: start-ups, corporate entrepreneurship, social entrepreneurship and transgenerational entrepreneurship. The brief is to ‘create the future’.

Our key staff

Our entrepreneurship programs have a suite of interesting and challenging subjects. These are delivered by instructors who not only understand the importance of research and theory, but are also experienced entrepreneurs and practitioners. This makes entrepreneurship graduates not just work ready, but career ready. Key entrepreneurship staff include:

Associate Professor Justin Craig
Assistant Professor Baden U’Ren

Entrepreneurship programs and subjects

• Bachelor of Business (Entrepreneurship & Family Business) – For students without a university degree who would like to get a practical understanding of the entrepreneurship field.

• Undergraduate Entrepreneurship subjects – Undergraduate students of any disciple can choose to include an Entrepreneurship subject in their degree.

• Postgraduate Entrepreneurship subjects – A variety of entrepreneurship subjects can also be taken at the postgraduate level. Within the Master of Business and the MBA, there is a subject available as part of the course material. Many other postgraduate degrees offer elective options where an entrepreneurship subject could be chosen as well.