Marketing

What is marketing?

The challenge for marketers is really very simple: to create an exchange with customers that offers benefit to both the customer and the marketer. The difficulty is in implementing this principle. Customers are not always sure what they want and marketers are not always capable of delivering what they think customers want.

Why study marketing at Bond?

Our series of marketing courses will help you understand the complexities of the relationship between marketers and customers. Students will be introduced to frameworks for analysing product markets; marketing tools and strategies such as segmentation, differentiation and targeting; marketing communication principles and practices; and positioning tactics using the marketing mix. Bond marketing graduates receive professional recognition by the Australian Marketing Institute.

Our marketing staff

Our marketing academics are actively engaged in consulting to a variety of businesses. This ensures they can relate theory to real world applications which is essential in the fast-moving world of marketing.

Our marketing staff profiles

Our research

Our academics are recognised for their research output and have been published in a variety of leading international journals. This knowledge and expertise is translated into their teaching, hence their industry knowledge is current.

Marketing programs and subjects

• Bachelor of Business (Marketing) or (Marketing Communications) – For students without a university degree who would like to pursue a career in marketing.
• Master of Business (Marketing) – A valuable step for business people who already have a degree and are looking to change their professional focus to marketing. 
• Master of Business (Marketing) (Professional) – A valuable step for business people who already have a degree and are looking to change their professional focus to marketing. It includes a 20-week work integrated learning component which is particularly suited for international students. 
• MBA (Marketing) – For students who have an undergraduate degree and work experience who would like a comprehensive understanding of business administration with a focus on marketing.
• Doctor of Philosophy – For students who hold an Honours degree, Master by research or demonstrated research capacity who would like to pursue an academic or research career. 
• Undergraduate marketing subjects
• Postgraduate marketing subjects