Research within the School of Hotel, Resort and Tourism Management Applied and highly topical research is an integral part of Bond University’s School of Hotel, Resort and Tourism Management. The research outcomes are incorporated in all subjects that are taught within the School and allow students to maximise their educational experience. The current research interests encompass: Tourism and Hospitality Marketing The School has research expertise in tourism and hospitality marketing. Past projects include studies of the factors leading to the development of hotel guest loyalty; information search strategies of tourists when planning travel; and cooperative tourism marketing initiatives. Most recently, research focusing on the key success factors required to successfully market regional tourism destinations has been conducted. Another current research focus is the role of consumer generated content (social media) on the travel and hospitality consumer market. The results of these projects have been published in a range of journals including the Journal of Hospitality Marketing & Management; Journal of Vacation Marketing; Journal of Travel Research and Journal of Hospitality and Tourism Research. back to top of page Impacts of Climate Change on Recreation and Tourism A current research focus within the School is on the impacts of climate change on recreation and tourism values of Australian beach and coastal regions. This research is funded through the National Climate Change Adaptation Research Plan: Marine Biodiversity and Resources program which is administered by the Fisheries Research and Development Corporation and Department of Climate Change and Energy Efficiency. The research aims to develop analytical tools and templates that can be used by coastal communities and industry sectors to plan climate change adaption strategies. The project will be completed in 2013 and involves researchers from Griffith University and University of New South Wales. back to top of page Tourism and Hotel Management Pedagogy Academics within the School engage in research designed to enhance our knowledge about tourism and hotel management pedagogy. A wide range of pedagogical issues related to teaching practice, curriculum, generic versus specific content, theory versus practical work integrated learning, graduate attributes, assessment, diversity of tourism and hospitality education experiences in the marketplace, the effectiveness of curriculum models, skill development (technical and soft skills), industry engagement, the international student experience, the transition from secondary school to university and the postgraduate student experience have been addressed in research published in academic and industry journals. back to top of page Sustainable Tourism Sustainability is a key aspect across all research and teaching areas in the School of Hotel, Resort and Tourism Management. Research in sustainable tourism within the School covers a range of topics including ecotourism, regional economic diversification and indigenous tourism. Past projects investigated tourism as an alternative income source for farming families with a particular focus on the internal dynamics of farm tourism business operations. Research is currently conducted on factors that determine the long-term success of indigenous tourism operations. Indigenous tourism is an essential part of the overall tourism experience in Australia. Unfortunately it has not received the status it deserves. There are a number of assumptions surrounding the management of indigenous tourism businesses and barriers to their success. The outcomes of this study can have major implications for the development of this tourism sector. back to top of page
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