Advertising

Professionals in the advertising industry see increasingly complex challenges in the 21st Century. Rapid changes in communication technology, coupled with new social and lifestyle expectations, make it imperative that advertising professionals have the ability and skills to craft creative strategies and compelling appeals to effectively reach people in a world besieged and cluttered with messages.

Today's advertising executive has seemingly limitless media choices – print media; digital and internet radio; free-to-air and cable TV; outdoor sites; direct response mechanisms; DVDs; websites; e-marketing; mobile; gaming; branded content; augmented reality; crowd sourcing; remarketing; apps; advergaming and much, much more. The exponential growth in digital technology alone and the overwhelming adoption of social media sites continue to create new channels for data collection, interactive communication as well as delivery of advertising messages.

Graduates must be prepared for an ever changing and dynamic field where they will be challenged to devise co-ordinated campaign strategies across multiple platforms and accommodate diverse cultures, while spanning the global marketplace and delivering cohesive messages.

While much advertising continues to be of a local nature, today's markets and the messages are undeniably global. Bond University's advertising subjects are designed to engage with the rapidly evolving needs of a dynamic, international advertising industry.

Studying Advertising At Bond

Areas of study in Advertising focus on developing both general and specialist skills within the fast paced, dynamic field of advertising.

Advertising students at Bond will journey through the twists and turns of this exciting industry and experience how it constantly adapts to changing expectations. Students learn how to predict behaviours, combine the latest social trends with new technology and media to teach and persuade. Learn how to see the world differently and understand how new viewpoints are critical in motivating or persuading people, in negotiation, concept development and creative problem solving.

These skills form a strong foundation on which to build the more advanced advertising processes including campaign research strategies, direct response mechanisms, creative processes, media strategies (in both interactive and virtual environments), the socio-economic and cultural impacts of advertising, regulatory frameworks and learning how to keep pace within the ever-changing field of advertising, both global and local.

Students will also gain a comprehensive understanding of the crucial role of all communication elements present within Integrated Marketing Communications (IMC), particularly those involving advertising communication. Skills developed include strategy and tactics planning; case studies; formulating real advertising campaigns; competitive team pitches; engaging with commercial clients and opportunities to speak with industry professionals. By actively engaging in multiple challenges such as interactive creative challenges, marketing communication challenges and imaginative tasks, students gain critical skills while simultaneously building a personal portfolio of works allowing them to graduate work-ready.

Careers In Advertising

Employers of Advertising graduates seek individuals with very good or excellent conceptual and critical thinking skills and who are effective communicators in increasingly complicated global contexts. Graduates in Advertising may choose to pursue careers in many areas including:

• Advertising & Digital Executives
• Multimedia Designers
• Interactive Entertainment Specialists
• Account Managers
• Copywriters
• Event Coordinators
• Media Buyers/Traders
• Campaign Coordinators
• App Designers
• Social Media & Comms Strategists
• IMC Strategists

Bond Advertising Alumini

Bond Advertising graduates are now working with leading advertising agencies and creative teams.

To find out more about our Advertising alumni, we invite you to read their stories: