The Advertising Standards Bureau (ASB) has made “landmark decisions” relating to the use of Facebook as a marketing communication tool. All material published on a brand’s Facebook-page falls under the industry’s self-regulatory code of ethics – including consumer created content e.g. comments. This Research Seminar reviews the ruling by analysing advertisers’ response, the regulator’s justifications for the decisions and the possibilities and limitations of regulating social media in general.
 

Presented by Dr Sven Brodmerkel (Assistant Professor, Bond University) and Dr Nicholas Carah (Lecturer, University of Queensland).

When

24 October 2012
12:00pm - 1:00pm

Where

Entropy Room, HSS Building, Level 4, Room 4_43
Bond University, Gold Coast, Australia

Contact Information

Anouschka Bridgman / Elisha Hoogervorst via email: hssevents@bond.edu.au by Monday 22 October.