Advertising

As the advertising industry enters the 21st century, arguably its most exciting period, the challenges for its practitioners become increasingly complex. Today's advertising executives are witnessing and experiencing changes they have never known before. These are changes that require us to rethink and re-plan past business practices, past budget allocations, past creative strategies, past associations and past attitudes and expectations.

Today's advertising executive is surrounded by media choices – press, magazines, radio, free-to-air and cable television, outdoor sites, direct campaigns, DVDs, the Internet, computer games and more.

Research and market databases made possible through increasing sophisticated information and communication technologies provide an enormous resource that not only assists in planning campaigns, but also provide solid evidence of the worth and cost-effectiveness of those campaigns.

Computer graphics and digital photography are revolutionising the manner in which we create advertising, facilitating optical effects that until now have been beyond the reach of our imagination.

While much advertising continues to be local in its nature, today's markets are undeniably global. Bond University's advertising degree courses are continually being enhanced to accommodate the rapidly evolving needs of a dynamic, international advertising industry.