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Public Relations

Public relations is a profession and a calling. The profession is represented by national and international bodies and attracts intelligent and energetic professionals who are client-focused. Public relations is an exciting, interesting and challenging career direction for students of communication and media.

Demand for professional public relations practitioners continues to escalate in keeping with the need for organisations to develop and maintain effective relationships with their constituents.

Public relations professionals undertake a wide range of activities such as working with the media to encourage publicity or to respond to their interests, special events management, counselling senior management on politics, relationships and corporate communication strategies and developing marketing communications strategies at local, national and international levels and guiding behavioural and attitudinal research of key publics.

Public relations programs also include community relations, employee relations, financial relations, multicultural communications, issues and crisis management and executive speech training. Public relations graduates are eagerly sought by major manufacturing and marketing corporations, non-profit organisations, travel and hospitality industries, sporting bodies and the entertainment industry. Their communication skills are also valued in politics, the military, government departments and by major corporate communication consultancies.

The Bond University public relations program prepares students for all of these career outcomes and particularly focuses on sports public relations and on issues and crisis management