Marketing Case Studies

Marketing case studies for teaching purposes are available through the following electronic resources:

Datamonitor Case Studies

Datamonitor Case Studies are available through password access only. Contact the Business Liaison Librarian to obtain details.

• On the Datamonitor Case Studies homepage click 'Login'
• Enter login details under 'Returning Visitors' Login' (do not register)
• Click on My Account
• Click on Product Library

Harvard Business Review Case Studies

Available through Business Source Complete

To search for case studies first limit your results to Document type: Case Study

Then on the Basic Search Screen enter:

• Marketing in Select a Field (optional)
  AND
• Harvard Business Review in SO Publication Name

ECCH

ECCH is a non-profit organisation dedicated to promoting the case method of learning. ECCH offer a large number of free cases and in total over 68,000 management cases, supplementary materials, teaching notes, videos, interactive CD-ROMs and journal article reprints.