Tools

Subject Guides

Marketing

Glossaries/Dictionaries

Westburn Publisher’s Marketing Dictionary Contains up-to-date explanations and definitions. NOTE: Commercial site. Many similar articles to those shown on this site are available from the Bond University Library databases such as Business Source Premier

Washingtonpost.com

 Glossary of business terms
Hackers, Hits and Chats: An e-commerce and Marketing Dictionary of Terms Site states sponsored by alex@udel.edu (Alexander Brown, University of Delaware). Includes links to resources. On-going project.
Consumer Psychologist Fairly detailed explanation of major topics encompassed by consumer psychology, consumer behaviour and marketing. Maintained by Lars Perner PhD

 

Journal and Magazine articles

International Scholarly business journals and business magazines  Coverage includes virtually all subject areas related to business.
PsycBOOKS

 Full-text database of books and chapters from the American Psychological Association from 1950. Includes archival resources and the APA/Oxford University Press Encyclopedia of Psychology.
PsycCRITIQUES PsycCRITIQUES is a database of full-text reviews of current books, some popular films, and comparative reviews of books in psychology and related disciplines. Weekly releases include current year copyright book reviews.
PsycINFO & PsycARTICLES PsycInfo abstracts articles from almost 2000 psychology journals, selected book chapters and dissertations. The vast majority of journals are peer reviewed. PsycINFO is linked to PsycARTICLES which provides full-text access to articles from approximately 50 major journals published by the APA.
Specializes in behaviour-based academic articles that may be of interest to consumer studies
Consultancy site specializing in web-based marketing. Includes freely available articles on topical issues related to marketing among its resource links

 

Newspaper Articles

International
and
Australian

 Factiva
 Up to five years of fulltext articles from Australian newspapers such as the Australian Financial Review and the Australian and up to twenty years for some major international newspapers

 

Key News and Current Events Publications

Australian Business Week
Australian Financial Review Economist
Business Review Weekly Wall Street Journal

 

Working Papers

International Marketing Research Network (MKTG) Many working papers are freely available. Articles are not freely available but many similar articles are fulltext on Library databases such as Business Source Premier

 

Asian Business Intelligence

Asian Business Strategy Intelligence & Street Intelligence Ezine. Includes a business and research news portal.

 

Demographics-Statistical Sources

International US Census Bureau’s International Data base (IDB) Provides basic population and age breakdowns for over 200 countries. Some variation in currency of data.
USA Census Bureau Highly detailed demographic data available.
Japan CIA World factbook 2002 Reasonable detail on population characteristics
Australia Australian Bureau of Statistics ABS products and services

 

Major Resource Link Sites

International Marketing Virtual Library Describes itself as a knowledge source for market research, marketing plans, internet marketing, marketing careers etc. Wide-ranging in scope. United States orientation but some non-US material.
USA Global Reach Consultancy site specializing in web-based marketing. Includes links on Internet marketing, e-commerce, entrepreneurship and globalization. North American orientation.

 

Professional and Educational Websites

International American Marketing Association Professional and career information with a US focus.
Australia Australian Marketing Institute Events, news, views and awards