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Tools

subject guides

advertising

Books:

Use the Library Catalogue to search for books held in the Library.

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler	HF5825 .J46 2008
Advertising and promotion : an integrated marketing communications perspective/ George E. Belch & Michael A. Belch	HF5823 .B387 2007
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer	HF5823 .S76 2007
Advertising : principles and practice / [William] Wells... [et al]	HF5823 .W45 2007
Contemporary advertising / William F. Arens	HF5821 .B62 2006
Advertising : concept and copy / George Felton	HF5823 .F43 2006

 

 

 

 

 

 

 

 

Or you can look on the shelves at the following numbers:

• HF5801-HF6182 – Advertising
• NC997-NC1003 – Commercial art. Advertising art

Electronic Resources (including Journal Databases):

Electronic resources including journal databases provide secondary sources of information such as journal articles, news, reports. Access electronic resources (including journal databases) from the Library's Electronic Resources page.

Ebsco	Multidisciplinary database specialising in academic journals, magazines and newspapers.
Academic OneFile	Access academic journals, magazines and newspapers across all subject areas
Oxford Journals Online	Interdisciplinary database of Oxford University Press journal

 

 

 

 

Web Resources:

You can try searching the Internet for more resources.

ACNielsen	ACNielsen provides information on topline category trends, consumer and audience behaviour. These items can be found in the Market Insights section of the web site or in the general News area, updated regularly.
Advertising Age	AdAge.com is the Web site of Advertising Age, and contains articles, reports and reviews.
Adnews	Australia's top-selling marketing, media and advertising magazine.
Advertising Federation of Australia	A professional association representing companies in advertising and marketing communications to industry, government, media and the public. Contains news, events and industry information.
B & T	Marketing and media news