Tools

Subject Guides

Public Relations

Where to Start:

If you are unsure about your subject, look it up in a dictionary or encyclopedia. Or try a handbook for the latest information with facts and figures. Why not try:

The public relations handbook
 HD59 .T474 2007
The global public relations handbook: theory, research and practice HM1221 .G57 2003
Encyclopedia of public relations HD59 .E48 2005
The marketing glossary: key terms, concepts and applications in marketing management, advertising, sales promotion, public relations, direct marketing, market research, sales HF5415 .C63 2002
Media relations handbook for agencies, associations, nonprofits, and Congress HM1221 .F58 2004

 

Books:

Use the Library Catalogue to search for books held in the Library.

Public relations: strategies and tactics / Dennis L. Wilcox HM1221 .P8 2009
Developing the public relations campaign: a team-based approach / Randy Bobbitt, Ruth Sullivan HM1221 .B63 2005
The practice of public relations / Fraser P. Sietel HM1221 .S45 2007
Public relations writing: form & style / Doug Newsom, Jim Haynes HM1221 .N478 2008
Sport public relations: managing organizational communication / G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold GV714 .S77 2006
Ethics in public relations: responsibilities advocacy / editors, Kathy Fitzpatrick, Carloyn Bronstein HM1221 .E89 2006

 

Or you can look on the shelves at the following numbers:

  • HM263 - Public Relations
  • HF5412 - HF5415 - Marketing
  • HF5718 - HF6161 - Business Communication and Advertising
  • P27 - P99 - Communication and Media

Electronic Resources (including Journal Databases):

Electronic resources including journal databases provide secondary sources of information such as journal articles, news, reports. Access electronic resources (including journal databases) from the Library's Electronic Resources page.

APA Full Text Collection of over 200 major Australian Journals.
Ebsco Megafile Premier Multidisciplinary database specialising in academic journals, magazines and newspapers, many with full text and images

Academic OneFile

Access academic journals, magazines and newspapers
Factiva Search Australia and and International newspapers

 

Web Resources:

You can try searching the Internet for more resources.

Public Relations Institute of Australia Peak professional body representing the interests of Australian public relations practitioners and other communication professionals.
Public Relations Society of America Seeks to advance the profession of public relations.