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Dr Sven Brodmerkel

Assistant Professor

Level 3, Building 1a, Faculty of Society & Design, Bond University

Faculty of Society & Design

Professional biography

Sven Brodmerkel studied Political Science, History and German Literature at the University of Muenster before earning his PhD in Political Science at the Hochschule Vechta. After completing his doctorate he worked as a communication strategist and copywriter in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. Sven Brodmerkel joined Bond University in 2008. He served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017. His research focuses on the politics and ethics of new media technologies in the context of advertising and marketing.

Research interests

I studied Political Science, History and German Literature at the University of Muenster before earning my PhD in Political Science at the Hochschule Vechta. After completing my doctorate, I worked as a communication strategist in the German advertising industry, consulting for a diverse range of high-profile companies, including T-Mobile International, Bayer AG, Novartis International, Nestlé Purina and Nokia. I joined Bond University in 2008 and served as the Chair of the Academic Board of Miami Ad School Sydney from 2014-2017.

My research focuses broadly on two interrelated areas:

1. 'Creative Cultures': the changing nature of professional creativity and workplace cultures in the advertising industry;

2. ' Brand Cultures': the practices, politics and ethics of new media technologies in the context of advertising and branding. 

Currently I am particularly interested in the use of artificial intelligence and interactive, immersive technologies by brands. Also, I am investigating the professional identity and creative cultures of the advertising industry in relation to various inequalities - gender, age, race. My research is informed by critical-interpretive approaches and therefore usually of qualitative nature.

Qualifications

  • Political Science , PhD, University of Vechta, Award Date: 16 Feb 2002

Fields of Research

  • Communication and media studies

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