Understanding Influence: Exploring Psychological Research and Using it to Your Advantage.
 

Dr Kenneth G. Brown, PhD 

Dr Kenneth G. Brown, Associate Professor of Management from the University of Iowa, presents this informative and engaging session teaching us how to use human nature to our advantage,understanding how to influence people through our words and actions.Fundamental psychological research and its application to influence will be discussed. This presentation was co-sponsored by LEAP and the Faculty of Business and run through the Business Links Masterclass series. View this session on iTunes U.