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Bachelor of Business
BBus
Course Overview | Course Structure
Course Structure
Core Subjects (4)
Every Bachelor degree student at Bond is required to complete at least (1) subject from each of the following four discipline subjects:
Communication
CORE11-100 Communication Skills or
CORE11-101 Public Speaking
Outcomes: To communicate effectively in writing, speaking and visual; to understand the nature of communication processes and sources of difficulty in communication.
Information Technology
CORE11-110 Information Technology 1 or
CORE11-111 Business Applications of IT
Outcomes: To work effectively with contemporary information technology; to evaluate critically the current and future role of computing technology in the storage, retrieval and processing of information.
Values
CORE11-120 Cultural and Ethical Values or
CORE11-121 Contemporary Issues in Law and Society
Outcomes: To appreciate the foundation of moral, ethical and social theories and their relevance to issues of public concern and debate; to use theoretical ideas in formulating arguments about how particular issues should be resolved.
Organisations
CORE11-130 Strategic Management or
CORE11-131 Entrepreneurship
Outcomes: To appreciate the natural, dynamic and strategic positioning of organisations within their environments; to appreciate the nature of effective work in groups.
Foundation Subjects (7)
Students must complete the following 7 subjects:
Advanced Discipline Subjects (4)
Students must complete 4 of the following 6 subjects:
Major Subjects (5)
5 subjects from one of the following majors:
- Management
- Marketing
- Marketing Communication
- International Business
- Entrepreneurship
- Real Estate
- Service and Supply Chain Management
- Business Information Systems
- Electronic Commerce
- Business Law
Management
Students must complete 5 of the following subjects:
- ENFB13-304 Business Plan Development
- MGMT13-321 Negotiation
- IBUS13-354 Intro to Cross Cultural Management
- MGMT13-311 Change Management
- MGMT13-320 Leadership
- Global Business Strategy
- SSUD12-103 Managing Projects
- MGMT13-600 Special Topic
Marketing
Plus 3 subjects from:
- MKTG13-302 Promotional Design and Planning
- MKTG13-305 Brand and Category Management
- MKTG13-306 Services Marketing
- MKTG13-310 Sales Management
- MKTG13-312 Internet Marketing
- IBUS13-353 International Marketing
- MKTG13-600 Special Topic
Marketing Communication
- COMN11-101 Human Communication
- ADVT11-100 Advertising Principles and Practice OR
- PUBR11-100 Public Relations Practice and Event Mgmt
Plus 3 subjects from:
- MKTG13-302 Promotional Design & Planning
- PUBR13-312 Public Relations Campaigns & Strategies
- PUBR12-250 Public Relations Writing
- PUBR12-235 Media Relations
- ADVT12-200 Direct Response Advertising
- ADVT12-241 Media Planning & Buying
- ADVT13-101 Advertising, Brand Image & Cultural Space
International Business
Plus 3 subjects from:
- IBUS13-353 International Marketing
- FINC13-307 International Finance
- IBUS13-361 Doing Business in Australia
- IBUS13-356 Global Business Strategy
- INTR11-100 International Relations
- LAWS10-105 Introduction to Cross-Border Business Law
- IBUS13-612 Int’l Business Study Tour
- IBUS13-613 Europe Study Tour
Entrepreneurship
- ENFB13-300 Growth Strategies for Entrepreneurial Ventures
- ENFB13-304 Business Plan Development
- ENFB13-305 Financing Entrepreneurial Ventures
Plus 2 subjects from:
- ENFB13-301 Professionalising the Family Business
- MGMT13-321 Negotiation
- ENFB13-603 Creativity and Innovation
- MGMT11-201 Business Ethics & Corporate Social Responsibility
Real Estate
Students must complete the following 5 subjects:
- SSUD11-100 Principles of Sustainable Property
- SSUD12-103 Managing Projects
- SSUD12-304 Assets and Facilities Management
- SSUD11-101 Understanding Buildings
- SSUD11-200 Principles of Property Valuation
Business Information Systems
Plus 3 subjects from:
- INFT11-125 Database Management 1
- INFT12-221 E-Business
- INFT13-323 Business Intelligence and Data Warehousing
- LAWS13-421 Info Technology and the Law
Electronic Commerce
Plus 2 subjects from:
- INFT11-132 Web Applications
- INFT12-230 Networks & Applications
- ADVT11-140 Advertising and Promo on the Internet
- LAWS13-429 Electronic Commerce and the Law
Business Law
Choose 5 subjects from the following:
- LAWS11-315 Business Associations
- LAWS11-316 Corporations Law
- LAWS13-405 Takeovers and Securities
- LAWS13-408 Competition Law
- LAWS13-415 Principles of Tax Law
- LAWS13-416 Taxation of Business Entities
- LAWS13-417 Taxation of International Bus
- LAWS13-435 Banking and Finance Law
- LAWS13-446 International Trade & Business Law
Service and Supply Chain Management
Students must complete the following 5 subjects:
- SSUD12-103 Managing Projects
- INFT13-321 Business Systems & Processes
- INFT13-363 Business Processes/IT in Operations
- INFT13-364 Technology Management
- INFT13-366 Service and Supply Chain Management
Electives (4)
Four subjects may be selected from any faculty within the University. Students are encouraged to undertake a second major by completing a minimum of four additional subjects from the majors offered in the Bachelor of Commerce and the Bachelor of Business, with at least two of these subjects at the 300 level.