Master of Communication (Business)
MComm (Bus)
Program Overview | Program Structure
Program Structure
12 Subjects, 120 Credit Points
Core (2)
Students must complete the following two (2) coursework subjects in the first 2 semesters of enrolment:
- HUMR71-100 Research Methods in Humanities and Social Sciences
- HUMR71-110 Epistemology and Theory of Knowledge
Foundation (4)
- COMN71-101 Theoretical Constructs in Communication
- COMN71-306 Communication and Leadership in Organisations
- MKTG71-600 Marketing Fundamentals
- F I NC71-600 Managerial Finance
SUBJECTS (6)
Three (3) subjects from one of the following areas for a Communication specialist major:
Advertising:
Three (3) subjects drawn from
- ADVT71-101 Brand Image & Cultural Space in Advertising
- ADVT71-242 Creative Strategies in Advertising
- ADVT71-241 Media Strategic Planning or
- COMN71-710 Communication Internship
Corporate Communication:
Three (3) subjects drawn from
- COMN71-310 Corporate Conflict Resolution
- COMN71-321 Corporate & Agency Training & Consultancy
- COMN71-550 Communication Research Seminar or
- COMN71-710 Communication Internship
Public Relations:
Three (3) subjects drawn from
- PUBR71-312 Advanced Public Relations Campaigns and Strategies
- PUBR71-235 Advanced Media Relations
- PUBR71-313 Advanced Crisis & Risk Communication or
- COMN71-710 Communication Internship
AND
Three (3) subjects from one of the following areas for a Business specialist major:
Marketing:
- MKTG71-601 Customer Analysis
- MKTG71-602 Market Research
- MKTG71-603 Building Customer Relationships
Finance:
- FINC71-610 Special Topic in Finance
- FINC71-603 Investments
- FINC71-604 Capital Markets
International Business:
- IBUS71-602 Global Business
- IBUS71-603 International Trade
- IBUS71-604 International Human Resource Management
