Bachelor of Communication (Business)
BCommun
Program Overview | Program Structure
Program Structure
Core Subjects
Every Bachelor degree student at Bond is required to complete at least one subject from each of the following four discipline clusters
Communication (1)
- CORE11-100 Communication Skills
- CORE11-101 Public Speaking: Presentation Skills for Leaders
Outcomes: To communicate effectively in writing, speaking and visual; to understand the nature of communication processes and sources of difficulty in communication.
Information Technology (1)
- CORE11-110 Information Technology 1
- CORE11-111 Business Applications of IT
Outcomes: To work effectively with contemporary information technology; to evaluate critically the current and future role of computing technology in the storage, retrieval and processing of information.
Values (1)
- CORE11-120 Cultural and Ethical Values
- CORE11-120 Contemporary Issues in Law and Society
Outcomes: To appreciate the foundation of moral, ethical and social theories and their relevance to issues of public concern and debate; to use theoretical ideas in formulating arguments about how particular issues should be resolved.
Organisations (1)
- CORE11-130 Strategic Management
- CORE11-131 Entrepreneurship
Outcomes: To appreciate the natural, dynamic and strategic positioning of organisations within their environments; to appreciate the nature of effective work in groups.
Foundation subjects (5)
- MGMT11-101 Organisational Behaviour
- MKTG11-100 Marketing (offered by the Faculty of Business),
- COMN11-101 Human Communication
- COMN12-302 Digital Media and Society
- ADVT11-100 Advertising Principles and Practice
AND
Marketing major (5)
Five (5) Subjects for a Marketing Major (offered by the Faculty of Business) which must include:
- MKTG12-301 Consumer and Buyer Behaviour
- MKTG13-303 Market Research and Analysis
- MKTG13-320 Strategic Marketing
And two (2) subjects from the following:
- IBUS13-353 International Marketing
- MKTG13-305 Brand and Category Management
- MKTG13-312 The Internet and Marketing
- MKTG13-302 Promotional Design and Planning
- MKTG13-310 Sales Management
- MKTG13-306 Services Marketing
Specialist Communication and Media Major (6)
Six (6) Subjects for a Specialist major in one of the following areas:
- Advertising
- Communication
- Corporate Communication
- Film and Television
- Journalism
- Media
- Public Relations (PRIA Accredited)
Electives (4)
Any Four (4) other subjects of which two (2) must come from the H&SS list of undergraduate subjects, and two (2) offered by H&SS or any other Faculty.
